Institutional Capacity Planning and Advancement
Institutional Capacity Determination and Planning
ANALYZING INSTITUTIONAL STRENGTHS, WEAKNESSES VIA CAPACITY
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Competition for students and donations is at an all-time high in higher education, so recognizing your institutions strengths and weaknesses is paramount for success. RESCOM offers a comprehensive analysis of your school's strengths and weaknesses, including student population, enrollment, housing, facilities, resources, and programming. Our real-time assessments of space usage and property valuations can help identify growth potential and areas in need of improvement and efficiencies. Additionally, we provide model options for bolt-on education programs and partnered degree paths based on market demand and existing resources. Contact us today to learn more about how we can help your institution thrive.
Institutional and Program Advancement
TRADITIONAL GROWTH FOCUSED ON FUNDRAISING
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In today's world, higher education costs are skyrocketing, and colleges and universities are under immense pressure to raise funds for institutional support. It's not uncommon for top-tier institutions to conduct fundraising drives in excess of $1 billion. Institutional advancement offices are responsible for identifying individuals capable of making gifts to the institution. RESCOM with public and alumni relations offices, development professionals, and other departments to boost advancement efforts, whether it's through annual funds, major gifts, capital campaigns, planned giving, prospect research, stewardship, or government, corporate, and foundation relations.
Enrollment Advancement
FOCUS ON STRENGTHENING, EXPANDING ENROLLMENT
To drive enrollment figures upward, it's important to implement effective strategies and targeted marketing campaigns. RESCOM offers planned systemic advertising even offering incentives, scholarships, or financial aid; open houses or virtual tours; and partnering structures with local schools, government entities, or community organizations. By focusing on these efficiencies and delivery of these initiatives, institutions can attract more students and increase enrollment numbers.
Athletics Advancement
ADVANCING ENROLLMENT THROUGH ATHLETICS
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Small, private colleges with fewer than 5,000 undergraduate students are facing declining enrollments and are turning to athletics as a way to survive. These schools rely heavily on tuition revenue and need to not only enroll but also retain student-athletes. According to a report by the Institute, Division III student-athletes have higher retention and graduation rates than non-athletes, which may explain why athletes make up a larger share of the student body at Division III schools. RESCOM specializes in helping small, private universities create multi-tiered advancement strategies through athletics, including recruiting efforts, naming rights, corporate and government sponsorships, equipment and facility resources, and funding for emergent sports, such as Women's Flag Football.